Speed to lead
Answer every lead in seconds, not hours
Most homeowners fill out three or four forms in one sitting and hire whoever answers first. Your form sends a text back before they have closed the tab.
It runs at three in the morning on a Sunday the same as it does at two on a Tuesday, because that is when a lot of these forms actually get filled out.
88%
Eighty eight percent of contractors don't answer a new lead within five minutes. The single most common response time is a full day.
21x
You are twenty one times more likely to qualify a lead at five minutes than you are at thirty.
3%
Only three percent of contractors answer a lead in under a minute. An automatic text sent within seconds puts you in that group.
Water heater. Submitted from your website.
Form to booked job in four minutes.
What your customer actually receives
Not a receipt. A question they can answer with one thumb.
Hi John, this is Mike at Redline Plumbing. Got your request about the water heater. Is it leaking right now, or just not heating?
It names the job
It says water heater, not "your inquiry," so they can tell somebody set this up for your business.
It ends in a question
A statement gets read and set down. A question gets an answer, and once they have answered you are in a conversation instead of a queue.
It comes from your number
It is the same number on your truck and your Google profile, so it isn't an unknown area code they ignore.
What exactly fires it?
A completed form submission, the moment it lands. Not a page view, not a form somebody started and abandoned. The trigger is the same event that shows up as a new lead in your CRM.
Every lead form on your site counts, not just one. A quote request, a contact form, and an estimate request all route to the same place, so a lead doesn't slip through because they used a different form than the one you had in mind.
A phone call is a different trigger, not a form submission. If they call instead of filling anything out, missed call text back is the tool built for that signal, wired the same way but watching for a different event.
What happens after they answer?
The reply lands in the same text thread your other conversations use, from the same business number, not a separate app or a portal you have to check.
A booking link goes out with the reply, so they can put themselves on your calendar without a phone call. When they book, the appointment lands directly on your calendar, not in a queue for someone to enter later.
If you step into the thread before they have booked, you pick it up exactly where it left off. If they have already booked by the time you are free, there is nothing left to catch up on: the appointment is already set.
What do owners ask before turning this on?
Straight answers, in the order people actually ask them.
I already reply fast when I can, so why do I need this?
You are fast when you are free, and that isn't the gap. Form leads come in while you are under a sink, on a roof, or answering an email at nine at night, and the reply window that decides who gets hired runs to minutes. "When I can" is exactly what this covers: the text holds the conversation open the moment the form lands, and a person, you, takes it over the second you are free.
Can I take over the conversation?
Yes, any time you want to. The automation is there to hold the conversation open until you are free, not to run it for you, so from there it is yours, in the same inbox as the rest of them.
What if they call instead of texting?
The lead is still covered. If you can't pick up, missed call text back answers that one, so it works either way they reach you.
What if they typo their own number on the form?
You still get the lead. A landline typed into a mobile field, or one digit off from a rushed thumb, can stop the text, so the email version goes out at the same time and one of them lands.
What if they submit the form twice?
They still only get one text, not two. One conversation per person is guaranteed, however many times the form gets submitted.
What if they reply STOP?
Honored everywhere, immediately and permanently, including review requests. That is carrier rule, and it is already handled for you.
What about bot and spam submissions?
Junk never reaches your phone. The form carries a hidden trap field and a timing check, and every request is checked again on our end before it reaches your CRM.
Want to know what your form does right now?
We fill it out ourselves and time what comes back, then look at your Google profile, your site, and what happens when someone calls after hours.
It runs on public information, so there is nothing you need to send us, and we walk you through what we found on a call.