Privacy Policy

Last updated: September 5, 2026

Reputation Automation LLC ("Reputation Automation," "we," "us," "our") builds websites and runs lead follow up for local service businesses. This policy explains what we do with personal information.

The short version

We collect what you type into a form on this site, plus basic technical information your browser sends.
We use it to answer you, to scope your project, and to deliver what you bought.
We do not sell your personal information and we do not share it for advertising.
We do not text you unless you check a box asking us to, and that box is never required.
Your mobile number and your text messaging consent are never shared with anyone for marketing.
You can ask us what we hold about you, and you can ask us to delete it.

The rest of this page is the detail behind those lines.

1. Two different situations, two different roles

This matters and most policies skip it, so it goes first.

When you are a visitor, a prospect, or our client, the information is about you, and this policy covers it. We decide what happens to it.

When you are our client and we run your follow up system, the system also holds information about your customers: their names, phone numbers, emails, and message history. That information is yours, not ours. We handle it on your behalf, under your instructions, to deliver the service you bought. We do not use your customers' information for our own marketing, we do not sell it, and we do not move it into any other client's account. Your own privacy policy governs how you treat your customers.

Sections 2 through 8 describe how we treat your information. Section 9 covers your customers' information.

2. What we collect

2.1 What you give us

When you submit a form on this site. Depending on the form, this includes your name, your business name, your email address, your phone number, your website address, and whatever you write in the message field. Our project intake form additionally asks about your industry, your main goal, your budget range, your timeline, and details about your project.

Your text messaging choices. Our contact and audit request forms carry two separate, optional checkboxes, both unchecked by default: one for informational messages and one for marketing messages. We record which ones you checked, and when.

When you use the chat widget. The chat window on this site is provided by GoHighLevel. What you type into it, and any name, email, or phone number you give it, goes into our CRM the same way a form submission does.

When you contact us directly. Email, phone, or text. We keep the conversation so we can answer you and pick up where we left off.

When you buy something. Billing name, billing email, and what you bought. Card payments run through Stripe. We never see or store your full card number.

2.2 What we collect automatically

Technical information from your browser. IP address, browser and device type, referring page, and the pages you view. Our hosting provider logs requests as a normal part of serving the site.

Abuse prevention data. When you submit a form, our server briefly notes your IP address so a single source cannot flood the form. That is what it is used for.

Analytics. See section 6.

2.3 What we do not collect

We do not ask for and do not want government identification numbers, financial account numbers, health information, or precise location. Do not put any of that in a form on this site.

We do not buy contact lists.

3. Where a form submission actually goes

Concretely, because it is easy to be vague here:

You fill in a form on reputation-automation.com and submit it.
Your browser sends it over HTTPS to a small function that runs on our hosting provider's servers. That function checks that the request came from our own site, checks the size and shape of the data, discards fields it does not recognize, and rate limits repeat submissions.
It then forwards the checked information to our CRM, GoHighLevel, over a private address held in a server side setting. That address is never included in the code your browser downloads, so it cannot be read from the page or reused by anyone else.
The information lands in our CRM as a contact record, and we get a notification.

Your submission is not posted to any advertising platform, any data broker, or any third party other than the providers listed in section 5.

4. How we use it

To answer your question and follow up on your inquiry.
To scope, quote, build, and support the service you asked about.
To send the text messages you specifically opted in to, and only those.
To send email you asked for or that relates to work we are doing for you.
To bill you and keep the records a business is required to keep.
To keep the site working and to stop abuse of our forms.
To meet legal obligations and to establish or defend legal claims.

We do not use your information to build advertising profiles and we do not feed it to advertising networks.

5. Who we share it with

We share personal information only with the providers that make the service work, and only so they can do their job for us:

Provider	What it does	What it sees
GoHighLevel	CRM, messaging, email, follow up automations, and the chat widget served from widgets.leadconnectorhq.com	Contact records, conversations, consent status
Vercel	Website hosting and the form handling function	Request logs including IP address
Stripe	Payment processing	Billing details and payment information
Google	Analytics, Business Profile, and Google Workspace where that applies	See section 6

These providers act for us, are bound to protect what they hold, and are not permitted to use it for their own marketing.

We also disclose information when the law requires it, when we need to protect our rights or someone's safety, and to our accountants or lawyers under a duty of confidentiality.

If the business is ever sold or merged, information may transfer to the buyer. We would tell you before that changed how your information is used.

We do not sell personal information. We do not share personal information for cross context behavioral advertising. We have never done either.

6. Cookies and analytics

The site uses cookies for basic function and for analytics.

We use Google Analytics 4 to see how visitors find and use the site: which pages get viewed, how long people stay, roughly where in the world the visit came from based on IP address, and what device and browser was used. We look at it in aggregate to improve the site. We do not use it to work out who you are. Advertising features and ads data sharing are turned off in our analytics account, so nothing collected there is used to build an advertising audience. We keep analytics data for 14 months.

The chat window is loaded from GoHighLevel and sets its own cookies so a conversation survives a page reload. It does not load at all until you interact with the page, so if you read a page and leave without scrolling, clicking, or typing, the chat provider never sees your visit.

We do not run advertising pixels, retargeting tags, session recording, or heatmaps of any kind.

You can block or delete cookies in your browser settings. The site still works with cookies turned off. If your browser sends a Global Privacy Control signal, we treat it as an opt out request wherever the law gives it that effect.

7. Text messages and mobile data

We send text messages only to people who gave us a phone number and affirmatively opted in.

Providing a phone number on a form does not by itself authorize text messages. Consent is a separate, deliberate step.

We collect two independent consents. Each has its own checkbox. Both are unchecked by default and both are optional:

Informational messages: replies to your inquiry, appointment and booking confirmations, service updates, and follow up about work we are performing for you.
Marketing messages: promotional offers about our services.

Agreeing to one does not opt you in to the other. Neither is a condition of purchase or of any service, and you can submit any form on this site without checking either one.

Message frequency varies. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Reply STOP to any message to opt out. The opt out takes effect immediately and permanently for that number. Reply HELP for help, or contact us at hello@reputation-automation.com or (316) 719-6910.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All of the sharing described anywhere else in this policy excludes text messaging originator opt in data and consent. That information will not be shared with, or sold to, any third parties.

8. How long we keep it

What	How long
An inquiry that did not become a client	24 months from your last contact with us
Client records after an engagement ends	7 years, for tax, accounting, and legal purposes
Your data export after an engagement ends	Available for 60 days, then deleted
Text messaging consent and opt-out records	5 years from the last message sent to that number
Website analytics	14 months
Billing and payment records	7 years

Messaging consent records outlive the contact record on purpose. They are the proof of what someone agreed to, and we need to be able to produce them if anyone ever asks.

We do not delete anything over a billing dispute. If a client account is suspended for nonpayment, the data in it is preserved and protected, not erased. Deletion happens only after an engagement is formally over and the export window has passed.

You can ask us to delete your information sooner. Section 10 explains how.

9. Information about your customers

If you are our client, your follow up system holds information about your customers. Here is the deal on that:

It is yours. We hold it to run the service you bought.
We act on your instructions. We do not decide on our own to use it for something else.
We do not use it for our own marketing. We will not email or text your customers about Reputation Automation.
We do not sell it and we do not share it between clients. Each client's records live in a separate account.
You can export it at any time, including when you are leaving. The platform account itself stays with us, so what you receive is an export of your contacts, their conversation history, and your lead records, not the account. Ask and we produce it. We will not make you ask twice and we will not hold it back over a billing dispute.
You are responsible for the consents. The people in your system are your contacts. Getting their permission to contact them, and keeping proof of it, is your obligation. This is covered in section 11.2 of our Terms of Service.
You must record opt outs we cannot see. The platform handles STOP and the other standard keywords by itself. When one of your customers tells you to stop by email, in conversation, or in person, you have 48 hours to record it in the system. Section 11.4 of the Terms covers this.
If one of your customers asks us to delete their information, we will point them to you and help you carry out the deletion, since the record is yours.

10. Your rights

Wherever you live in the United States, we will honor these requests:

Know and access. Ask what personal information we hold about you and get a copy of it.
Correct. Fix information that is wrong.
Delete. Ask us to delete information we hold about you.
Portability. Get your information in a usable, portable format.
Opt out of sale, sharing, targeted advertising, and profiling. We do not do any of those, so there is nothing to opt out of, but we will confirm that in writing if you ask.
No retaliation. We will not refuse service, charge you more, or give you a lesser service because you exercised any of these rights.

How to ask. Email hello@reputation-automation.com and tell us what you want. We may need to confirm you are who you say you are, usually by replying from the email address or phone number already on the record.

How long we take. We respond within 45 days. If a request is complex we may take one further 45 day extension, and we will tell you before we do. Opt out requests are honored within 15 business days.

If we say no. We will tell you why, and you can appeal by replying to that message. We will answer an appeal within 45 days.

Authorized agents. Someone can make a request for you if they give us written proof that you authorized them.

11. State disclosures

Several states give residents specific privacy rights. Rather than list each one, we grant the rights in section 10 to every United States resident who asks, and we apply the shortest deadlines any of those laws require.

For the sake of the disclosures those laws call for:

Categories of personal information we collect: identifiers such as your name, email address, phone number, business name and IP address; commercial information such as what you bought and what you asked about; internet activity such as pages viewed on this site; and the contents of messages you send us.
Where it comes from: you, directly, and your browser when you visit the site.
Why we collect it: the purposes listed in section 4.
Who we disclose it to: the service providers listed in section 5, and no one else except as described there.
Sale and sharing: we do not sell personal information, we do not share it for cross context behavioral advertising, and we do not use it for targeted advertising or for profiling that produces legal or similarly significant effects.
Sensitive personal information: we do not collect it, and we ask you not to send it.
Minors: we do not knowingly collect information from anyone under 18, and we do not sell or share the personal information of minors.
How long we keep it: the schedule in section 8.

California residents may designate an authorized agent and are entitled to the non-discrimination protection stated in section 10. If you are in a state with an appeal right, section 10 describes how to use it.

12. Children

This site and our services are for businesses and for people who are at least 18. We do not knowingly collect information from anyone under 18. If we learn we have, we delete it. If you believe a child gave us information, email hello@reputation-automation.com.

13. Security

The site is served over HTTPS, so what you submit is encrypted in transit. Form submissions are validated and rate limited before they go anywhere. Contact records live in our CRM, and access to it is limited to authorized personnel and protected by a password and multi factor authentication.

No method of transmitting or storing information is completely secure, so we cannot promise absolute security. If a breach affects your personal information, we will notify you and any regulator that has to be told, as the law requires and without unreasonable delay.

14. Links to other sites

Our site links to other websites, including client sites, our Google Business Profile, and our providers. Once you are on someone else's site, their privacy policy applies, not ours.

15. Where your information is handled

We operate in the United States and our providers process information in the United States. This site is intended for a United States audience. If you visit from outside the United States, understand that your information is handled here, under United States law.

16. Changes to this policy

We may update this policy. The date at the top shows the last revision. If a change materially affects how we handle information we already hold about you, we will tell you before it takes effect.

17. Contact us

Questions about this policy, or a request under section 10:

Reputation Automation LLC
Wichita, Kansas

Email: hello@reputation-automation.com
Phone: (316) 719-6910