Terms of Service

    Last updated: September 5, 2026

    These terms are an agreement between you and Reputation Automation LLC, a Kansas limited liability company ("Reputation Automation," "we," "us," "our"). They cover your use of reputation-automation.com and the services we provide.

    By using this site, requesting a call, or paying an invoice, you agree to them. If you do not agree, do not use the site and do not engage us.

    1. Plain terms used on this page

    The site. reputation-automation.com and every page on it.

    The system. The website we build for you plus the five tools described in section 3, delivered together as one service.

    The platform. GoHighLevel, the third party software we license and configure to run your CRM, messaging, and follow-up. We rent it. You do not buy it and neither do we.

    Your sub-account. The area inside the platform that holds your contacts, conversations, and follow-up settings.

    Your customers. The people who contact your business through the system. They are your contacts, not ours.

    Outbound Communications. Any text message, multimedia message, live voice call, pre-recorded voice message, artificial voice message, or ringless voicemail transmission generated by or through our platforms at your direction.

    Message allowance. The number of messages included in your monthly fee. Section 7.2 covers it.

    Written proposal. The document or invoice that states what you are buying, what it costs, and what is included. Where that document and this page disagree, that document wins.

    2. Who can use this

    You must be at least 18 years old and able to enter a contract. If you agree to these terms for a business, you confirm you are authorized to bind that business.

    We serve businesses. This site and these services are not intended for personal or household use.

    3. What we sell

    We sell one thing: a custom website for a local service business, wired to a follow-up system that runs behind it. It is a single service at a single price. It is not a website plus a separate software subscription you manage yourself.

    3.1 The website

    We design and build a custom site for your business. It is statically prerendered, which means every page ships real HTML that a search engine or an AI answer engine can read without running JavaScript. We host it on Vercel. The base build covers the pages listed in your written proposal. Pages beyond that are add-on work under section 4.

    3.2 The five tools

    The system includes five tools, delivered together:

    1. Speed to lead. A new inbound lead gets an automatic first response.
    2. Missed call text back. A call you miss gets an automatic text so the caller is not left with nothing.
    3. Review requests with service recovery. After a job, your customer gets a review request. The review link goes to every customer regardless of how they answer any satisfaction question. When a customer signals a problem, that additionally sends you an internal concern report so you can fix it. Nothing is ever withheld, delayed, or reordered based on how a customer answers. See section 10.
    4. Email follow up. Quotes and inquiries that go quiet get followed up automatically.
    5. Lead reactivation. Past customers and cold quotes get worked on a recurring cycle rather than on a fixed schedule.

    The first four fire on events as they happen. Lead reactivation runs on a cycle, not weekly.

    3.3 What we do not promise about the tools

    Lead reactivation sends text messages at volume, which means it cannot run until your business is registered with the mobile carriers for business messaging. That registration is decided by the carriers, not by us. We prepare and submit it, but we cannot commit to a date for approval and we do not promise one. Nothing in your proposal should be read as a delivery date for reactivation.

    The other four tools depend on the platform, on the mobile carriers, and on the email providers your customers use. We configure them with reasonable care. We do not guarantee that any individual message is delivered, opened, or answered.

    4. Add-ons

    Some work sits outside the base system and is quoted separately on a call. Add-ons currently include the AI chat widget, the blog and content module, extra pages beyond the base build, additional location or service area pages, ongoing Google Business Profile management, and Google Workspace email setup.

    Add-ons are priced in writing before the work starts. An add-on that has an ongoing cost is billed monthly alongside your regular monthly fee and is cancellable on the same terms as the rest of the service.

    None of the five tools is available as an add-on. They are part of the base system and are not sold separately.

    5. The free teardown

    The teardown is free. We look at what is publicly visible about your business: your Google Business Profile, your website, your contact form, and how a call to your business is handled outside business hours. We walk you through what we found on a call.

    What the teardown is not:

    • It is not an audit. The paid presence audit in section 6 is a different, separate thing.
    • We do not ask you for a file, a customer list, an export, or a password.
    • We do not access any of your systems.
    • There is no document. It is a conversation.

    The teardown creates no obligation on either side. You are not buying anything and we are not committing to build anything.

    6. The presence audit

    The presence audit is a separate paid service for a business owner who is not sure whether they have a problem at all. It costs $250. It is a diagnostic, not a sales step, and buying it does not obligate you to buy anything else. You are free to take what it says and fix it yourself.

    The specific deliverable, the scope, and the turnaround are stated in writing before you pay. The audit fee is earned when the work is delivered and is not refundable after delivery.

    If we sell you the audit in person, you get three business days to cancel. If we agree to the audit anywhere other than our own place of business, at your shop, at your job site, at a trade show, or anywhere else we came to you, you may cancel until midnight of the third business day after the sale. We will tell you this out loud at the time, and you will get it in writing along with two copies of a cancellation form you can send back. If you cancel in that window, we refund everything you paid within 10 business days and you owe nothing, including for work we already did.

    This does not apply when the whole deal is done by phone, email, or online without an in-person meeting first, or when you came to us.

    7. Price

    The system is one price:

    • $497 setup, charged one time.
    • $397 per month, starting the day your site goes live.

    7.1 What those two numbers cover

    The setup fee covers the build, and it covers getting your business registered with the mobile carriers so your texting works.

    The monthly fee covers hosting, the platform license we carry on your behalf, the configuration and running of the five tools, ordinary maintenance and support of the system we built, your business phone number, the ongoing carrier registration fees, your email sending, and the message allowance in section 7.2.

    The monthly fee does not cover add-on work, paid advertising spend, third party subscriptions bought in your own name, work outside the scope in your written proposal, or messaging past the allowance.

    7.2 The message allowance

    Sending messages costs money every time, and the mobile carriers meter it.

    Your monthly fee includes 1,000 messages per month. Most local service businesses never reach it. If you stay inside the allowance, $397 is the whole recurring number and there is nothing else to pay. The allowance resets each month and does not roll over.

    A long text message is billed by the carriers as more than one message. A message of ordinary length counts as one.

    Past the allowance, messages are passed through at what the carriers charge us. We do not mark them up. Your monthly statement shows what was used.

    The one thing that reliably passes the allowance is a lead reactivation run, because it contacts a large list at once. We will tell you what a reactivation run will cost before we send it, and we will not send it without your approval. Nothing else in the system sends at that volume.

    If you later add a metered feature that is not part of the base system, such as an AI answering add-on or automated voice calling, that feature's usage is quoted and billed separately when you buy it. Nothing in the base system works that way.

    7.3 Price changes

    Prices for new engagements can change at any time. Your setup and monthly prices do not change during an active engagement unless we give you at least 30 days written notice first, and you are free to cancel under section 9 rather than accept an increase.

    Per-message rates past the allowance are different, because they are not ours. When a carrier changes what they charge us, the new rate applies to you when it applies to us. We will tell you when we learn of a material change, but we cannot give notice before it happens. This does not change your $397, only what a message past the allowance costs.

    8. Billing

    The setup fee is due before the build starts unless your written proposal says otherwise.

    The monthly fee is billed in advance, starting the day your site goes live, and recurs monthly on that date.

    Messaging past the allowance is billed in arrears, on your next monthly invoice. Where a large send would otherwise be billed after the fact, we may ask for it up front instead, and we will tell you the estimate before we send.

    Card payments are processed by Stripe. We do not receive or store your full card number. Stripe's terms and privacy policy apply to the payment itself.

    You are responsible for any sales or use tax that applies.

    If a payment fails, we will tell you and try again. If a payment remains unpaid after 30 days, we may pause the tools and the follow-up while keeping your site online and your data intact, on the notice terms in section 19. If it remains unpaid after 45 days, we may end the engagement under section 19.

    9. Month to month, cancellation, and refunds

    There is no term contract and there is no automatic annual renewal. The service is month to month. It renews one month at a time and only for as long as you keep paying.

    To cancel, give us 30 days written notice. Email to hello@reputation-automation.com counts as written notice. We will confirm in writing. There is no cancellation fee, no exit fee, and no penalty.

    Refunds. The $497 setup fee is not refundable once work on your build has started. Monthly fees are billed in advance and are not prorated or refunded for a partial month. You keep service through the end of the period you paid for.

    We do not require you to cancel by phone, we do not route cancellations through a retention call, and we do not make you ask twice.

    10. Reviews

    We will never help you hide a bad review and we will not build anything that does.

    The review request goes to every customer in the list, regardless of how they answer any satisfaction question. A negative signal adds an internal alert to you. It never removes, delays, reorders, or conditions the review request itself.

    You agree not to ask us to change that, and you agree not to offer customers anything of value in exchange for a review or for a specific rating. Google, and every other review platform, sets its own rules about how reviews can be solicited. You are responsible for following the rules of the platforms your reviews live on. If you ask us to do something that breaks those rules, we will decline and may end the engagement.

    11. Messaging and calling

    This section covers Outbound Communications as defined in section 1: texts, picture messages, live calls, pre-recorded and artificial voice messages, and ringless voicemail. Not every channel is live today. The rules below apply to each one from the day it is.

    11.1 Messages we send to you

    Reputation Automation sends text messages only to people who gave us a phone number and affirmatively opted in.

    We collect two separate consents. Each has its own checkbox, each is unchecked by default, and each is optional:

    • Informational messages: replies to your inquiry, appointment and booking confirmations, service updates, and follow up about work we are doing for you.
    • Marketing messages: promotional offers about our services.

    The two are independent. Agreeing to one does not opt you in to the other.

    Consent to receive text messages is not a condition of purchase or of any service. You can submit any form on this site, buy anything we sell, and receive everything we deliver without agreeing to receive a single text.

    Message frequency varies. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

    Reply STOP to any message to opt out. Opt out is immediate and permanent for that number and that consent. Reply HELP for help, or contact us at hello@reputation-automation.com or (316) 719-6910.

    No mobile information is shared with third parties or affiliates for marketing or promotional purposes.

    11.2 Outbound Communications your system sends to your customers

    When the system contacts your customers, those are your communications. You are the sender. We build and run the mechanism, you own the relationship and the obligation.

    That means you are responsible for:

    • Having lawful consent from every person the system contacts, including everyone on any list you give us and everyone included in a reactivation run. For any channel that requires it, that means prior express written consent, not an inferred or bundled permission.
    • Complying with the Telephone Consumer Protection Act, the CAN-SPAM Act, federal and state do-not-call registries, state telemarketing statutes, and the carrier requirements that come with registration for business messaging.
    • Keeping proof of consent. You must be able to produce, on request, the form, page, or record that shows how and when each person consented and what they were told they were agreeing to.
    • Honoring revocation through any channel. The platform processes STOP and the other standard keywords automatically. Section 11.4 covers what you must do when someone opts out any other way.
    • Not sending outside permitted hours. Our platform gates send times to the recipient's local time.

    You will defend and indemnify us against any claim, fine, or penalty that comes from Outbound Communications sent to people who did not consent, or from a list you provided.

    If a carrier, the platform, or a regulator flags your messaging, we may pause sending immediately while we sort it out.

    11.3 Lists you did not build yourself

    Purchased and third party lists are prohibited. You may not upload or use purchased, rented, scraped, co-registration, or third party lead lists in the platform. Every contact the system reaches has to be someone who opted in with you directly, through a form, an ad funnel, or another record you can produce.

    If such data reaches the platform anyway, whether by mistake or otherwise, you warrant that every one of those contacts gave prior express written consent specifically authorizing outbound telemarketing communications from you or your designated agents, and that the disclosure shown to the consumer at the point of capture clearly, conspicuously, and explicitly named your business as an authorized caller or texter. That warranty does not make the list permitted. It allocates the liability for it to you.

    We can ask for proof and we can stop a send. Before any campaign to a list we did not watch you build, we may ask to see the actual form or page where those people opted in, with time stamps. If you cannot produce it, we will not send, and we may suspend the campaign immediately.

    We scrub every list against the federal and state do-not-call registries before sending.

    11.4 Platform operations, telephony safeguards, and carrier registration

    We provision and manage your messaging and calling through GoHighLevel and its underlying telecommunications providers. That carries specific obligations on both sides.

    (a) Registration and compliance controls. We register your business and your campaigns with the mobile carriers on your behalf, using the business details, privacy policy, and opt-in workflows you give us. You warrant that everything you give us for that registration is accurate and compliant. Automated compliance controls, including opt-out keyword handling and sender identification, stay active in your account at all times. You will not disable, alter, bypass, or work around them.

    (b) Opt outs you receive yourself. The platform handles STOP, UNSUBSCRIBE, QUIT, END and CANCEL automatically. But a customer can revoke consent by any reasonable means. If someone tells you to stop by email, on a call, in a chat, or in person, you must record it in the system within 48 hours so all automated contact ceases.

    (c) Reactivation campaigns. Before we run a reactivation campaign to your existing contacts, you warrant that every contact on the list opted in through a legally valid, explicit method and that you hold verifiable, time stamped consent records for each one. We may audit those records and suspend any campaign immediately if you cannot produce them.

    (d) Multi-state compliance. Your list will contain numbers tied to states you do not operate in. You are responsible for complying with the federal TCPA, the federal rules governing ringless voicemail and voice channels, and state level messaging statutes, including the statutory damages, message caps, and quiet hours imposed by states such as Texas, Florida, Oklahoma, Washington and Oregon.

    (e) Carrier penalties and indemnification. You assume sole financial and legal responsibility for your contact lists and your message content. If your campaigns generate elevated opt-out rates, spam complaints, carrier penalties, registration compliance fines, or private litigation, those costs are yours. You will defend, indemnify, and hold us harmless from any claim, fine, statutory damages, legal fees, or liability arising out of your text, voice, or ringless voicemail campaigns. We may suspend or terminate your sub-account and your telephony access immediately, without notice, if a carrier compliance threshold is breached.

    12. What you own, and what you do not

    We are direct about this because most of our competitors are not.

    Yours:

    • Your website. On request at any time, we hand off the repository. What you receive is the site itself, with the connections to our platform removed, so it runs standalone and does not depend on an account of ours to work.
    • Your domain. It is registered in your name or transferred to an account you control.
    • Your lead data. Your contacts, their conversation history, and your lead records are yours. They live in our platform account while we run your system, which is why they cannot simply be handed to you as an account. What we hand you is an export. You can ask for one at any time, not only on the way out, and we will not make you ask twice.

    Not transferred:

    • The platform account. GoHighLevel is licensed software running under our agency subscription. We rent it, you do not buy it, and it does not come with you. The website we hand over is stripped of it rather than wired to it. If you want the same kind of system afterward, you would set one up in your own name with whatever provider you choose.

    Ours:

    • Our internal templates, component library, build tooling, checklists, and process documents. Your site is yours. The reusable machinery we used to build it stays ours.

    We will not hold your site, your domain, or your data hostage to get you to stay.

    13. How the build runs, and what we need from you

    The build runs on three checkpoints, not daily contact. Each one is a decision point where you approve and we move on:

    1. After the layout.
    2. After the follow-up system is wired up.
    3. Before we switch your domain over.

    We need things from you to finish: content, photos, your logo if you have one, access to your domain registrar and your Google Business Profile, and a decision at each checkpoint. If those do not arrive, the build waits. Delivery timelines in your proposal assume you respond at each checkpoint. A stalled build does not pause billing once the site is live, and it does not refund the setup fee.

    You confirm that anything you give us to publish is yours to publish: your photos, your copy, your logo, your customer testimonials. You are responsible for the accuracy of your own claims, including licensing, certification, insurance, warranty, and pricing statements that appear on your site.

    14. Third party services

    The system runs on services we do not own. We choose them, we configure them, and we carry the cost of the ones in our name, but we do not control them.

    • GoHighLevel. CRM, pipelines, messaging, chat widget, email sending, and the follow-up automations.
    • Vercel. Hosting for your website and the serverless function that handles form submissions.
    • Stripe. Payment processing where payments occur.
    • Google. Business Profile, and Google Workspace where that add-on applies.
    • Mobile carriers. Message delivery and registration for business messaging.

    Each of those has its own terms and its own privacy policy, and yours applies too. We are not responsible for their outages, policy changes, price changes, deprecations, or account decisions. If one of them changes in a way that affects what we deliver, we will tell you and propose the alternative.

    15. Acceptable use

    Do not use the site or the system to send unlawful, deceptive, harassing, or unsolicited messages. Do not use it to infringe anyone's rights, to impersonate anyone, to collect data you do not have the right to collect, or to break into our systems or our providers' systems. Do not resell, sublicense, or white label our service as your own.

    We may suspend service immediately for conduct that puts our hosting, messaging, or platform accounts at risk.

    16. No guaranteed results

    We do not guarantee results. We do not promise a search ranking, a lead count, a conversion rate, a review count, or a revenue number. We do not promise that a specific message reaches a specific person.

    What we commit to is the work: we build the system, we configure it correctly, we keep it running, and we fix it when it breaks.

    17. Disclaimers and limitation of liability

    The site and the services are provided as they are, without warranties of any kind beyond what the law requires. We disclaim implied warranties of merchantability, fitness for a particular purpose, and non-infringement to the extent the law allows.

    To the maximum extent permitted by law, our total liability for any claim arising out of the site or the services is limited to the amount you paid us in the twelve months before the claim. We are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost leads, lost data, or business interruption.

    These limits do not apply to our breach of confidentiality, our gross negligence, our fraud, or our willful misconduct. They also do not apply to either party's indemnification obligations under section 11.2, section 11.3, or section 18.

    18. Indemnification

    You will defend, indemnify, and hold us harmless from any third party claim arising from your content, your claims about your own business, your customer lists, messages sent to your customers, your compliance obligations under section 11, or your breach of these terms. We will tell you promptly about any such claim and cooperate with you in defending it.

    19. Suspension and termination

    You can cancel under section 9.

    Suspension for nonpayment. Before we suspend anything, you get written notice at the email address on your account stating the amount past due, the section of these terms we are acting under, and the date and time suspension takes effect. That date will be no sooner than the cure period in section 8. If you pay or arrange a payment plan before then, nothing is suspended.

    While an account is suspended:

    • Your website stays online. We do not take your site down over a billing dispute.
    • Your data is preserved, not deleted. We continue to hold and protect everything in your account.
    • Access to the platform and the running of the tools is paused until the balance is current.

    We do not delete anything during a suspension. Deletion only ever happens after the engagement is formally terminated and the export window below has run out.

    Termination. We can end the engagement with 30 days written notice for any reason, or immediately if you do not pay after the notice above, if you break section 10, section 11.2, section 11.3, section 11.4, or section 15, or if continuing would put our provider accounts at risk.

    When the engagement ends:

    • Your website and domain go to you on request.
    • Your lead data exports out on request.
    • We keep your export available for 60 days after the end date. After that we may delete our copy, except for records we are required to keep under the retention terms in our Privacy Policy.
    • Sections that should survive do survive: payment owed, ownership, indemnification, liability limits, and dispute resolution.

    20. Disputes and governing law

    If something goes wrong, contact us first at hello@reputation-automation.com and give us 30 days to fix it. Most things get solved here.

    These terms are governed by the laws of the State of Kansas, without regard to conflict of law rules.

    20.1 Arbitration and rules

    You and Reputation Automation agree to resolve any dispute through binding individual arbitration rather than in court. This agreement is governed by the Federal Arbitration Act.

    Arbitration will be administered by the American Arbitration Association under its Commercial Arbitration Rules, unless you are classified as a consumer under AAA rules, in which case the AAA Consumer Arbitration Rules apply. Where these terms and the applicable AAA rules conflict, these terms control.

    Arbitration is private. A neutral arbitrator hears both sides and decides. It is usually faster and cheaper than a lawsuit. It also means neither of us gets a jury, and appeal rights are narrow.

    20.2 Class action waiver and blow-up provision

    You and Reputation Automation agree that any proceeding will be conducted only on an individual basis, and not as a class, collective, consolidated, or representative action.

    If a court or arbitrator finds this class action waiver void or unenforceable for any reason, then this entire section 20 is null and void in its entirety, and the dispute is resolved exclusively in court.

    20.3 Fees and costs

    Filing, administration, and arbitrator fees are governed by the applicable AAA rules, with two exceptions in your favor:

    • If your claim is for less than $10,000, we pay all AAA administrative and arbitrator fees, unless the arbitrator finds the claim frivolous.
    • In no event will you be required to pay arbitration fees or costs that exceed what you would have paid to file the same case in court.

    20.4 Your 30 day right to opt out

    You can opt out of this arbitration agreement. Send written notice to hello@reputation-automation.com within 30 days of the date you first accept these terms. Include your full name and the email address on your account. That is the whole process.

    If you opt out in time, neither of us is bound by this section and you may bring your claims in court. Opting out costs you nothing, changes nothing else in our agreement, and we will not treat you differently for it.

    20.5 Carve-outs and venue

    Arbitration does not apply to a claim that qualifies for small claims court, which either of us may bring there instead, or to a claim to protect intellectual property or a request for an injunction to stop ongoing harm.

    Anything not subject to arbitration, including any dispute after section 20.2 voids this section or after you opt out under 20.4, goes to the state or federal courts located in Sedgwick County, Kansas, and both sides consent to that jurisdiction.

    21. Changes to these terms

    We may update these terms. The date at the top of the page shows the last revision. For a change that materially affects an active engagement, we will give you at least 30 days notice before it applies to you, and you can cancel under section 9 instead of accepting it. Continued use of the site after a change means you accept it.

    22. The rest

    These terms plus your written proposal are the whole agreement between us and replace anything said before. If one part of this is unenforceable, the rest still stands. Not enforcing something once does not waive it. You cannot assign this agreement without our written consent. We may assign it as part of a sale of the business.

    Notices to you go to the email address on your account. Notices to us go to hello@reputation-automation.com.

    23. Contact

    Reputation Automation LLC
    Wichita, Kansas

    Email: hello@reputation-automation.com
    Phone: (316) 719-6910