Add-ons

The five tools all start after somebody gives you their information. A form gets filled out, a call gets missed, a job gets finished. The chat widget covers the part before that, when somebody is on your site with a question and hasn't decided to contact you yet.

It answers from what you tell it about the business. Your services, your area, your hours, how you handle estimates. When the conversation turns into a real lead it lands in the same place every other lead lands, and the follow-up tools take it from there.

It doesn't quote prices or promise a time on the calendar. Those are yours to decide, and a widget that guesses at them creates a problem you have to walk back later. It answers questions and it gets you the conversation.

This is a running feed of finished work. Each post covers one job, what the problem was, what got done, and the town it happened in, with photos when you have them.

It isn't an article program. Writing general articles about your trade doesn't reliably bring a local service business work, and we aren't going to tell you otherwise. What this does is narrower. Whitespark's 2026 expert survey ranks how much quality content a site carries 14th on its local organic list, and how fresh that content stays 25th, with sustained output over time also on that list. A site that adds real jobs every month satisfies both. A site that was finished in March and never touched again satisfies neither.

The second thing it does is give your service area something real to attach to. Every post names an actual job in an actual town, which is the honest version of covering more cities. You can see the current feed on the posts page.

You send over what you did. We write it up and publish it. Nothing gets posted that describes work you didn't do.

The base build covers the services you lead with. If you do more than that, each additional one can get its own page instead of a line on a list.

A dedicated page for each service is the top-ranked factor on the local organic list in Whitespark's 2026 expert survey. The reason is plain. Somebody searching for one specific job wants a page about that job, and a page that is about one thing can answer it properly.

This isn't a page-count game. The same survey ranks how much quality content sits on a service page 17th on that list, so a thin page for a service you barely do is worse than not having one. We would rather build four pages that say something than twelve that don't.

As your coverage grows, new cities and service areas can get their own pages.

Geographic relevance of the content on a page ranks second on that same local organic list. A page that names the town, the areas around it, and the actual work done there is relevant to somebody searching from that town in a way that a list of city names in the footer never is.

The way this goes wrong is documented. A page that swaps the city name into the same paragraphs and points everybody at one contact form is what Google's spam policies call doorway abuse, and that policy names multi-city pages funneling to a single page specifically. So a city page gets built when there is real work in that city to put on it.

Setting the profile up is part of the base build. This is the ongoing part, which is category accuracy, hours, posts, photos, answering the questions people leave on it, and watching for the changes Google makes to it without asking you.

The primary category on the profile is the highest-ranked factor for the local pack in Whitespark's 2026 survey, ahead of proximity. Whether the business is open at the time somebody searches ranks fifth on that same local pack list. Hours decide whether you turn up at eight at night, so they get checked every time yours change.

Two things in that survey are worth knowing, because a lot of what gets sold around profiles ignores both. AI-generated text on a profile is listed as a suspension risk, so the writing on yours gets done by a person. And geo-tagging photos, which is still sold as a service, ranks last out of every factor in the survey. Photos are scored on resolution and clarity, so we upload good pictures and we don't geo-tag them.

Google Workspace mailboxes on your own domain, so quotes and replies come from you at your business instead of a free consumer address.

This has nothing to do with where you rank. Domain email doesn't affect search results, and anybody selling it to you on that basis is either wrong or counting on you not knowing. It is a trust thing and nothing else. A quote from a free email address gets read differently than the same quote from the business's own domain.

It is a Google subscription billed per mailbox. We set it up, get your existing mail moved across, and the account is in your name.