Email follow-up
Follow up on every quote until they answer, not until you forget
Every quote you send gets followed up on a schedule, and the sequence stops the moment they reply.
The quote is the most expensive thing you produce. You drove out, measured, priced it, and sent it. Then it goes quiet, and following up feels like begging, so most of them are never touched again.
8.56%
A single long follow-up message pulls the lowest response rate in a dataset of over one hundred thirty two thousand campaigns.
60%
Real follow-up sequences average a sixty percent response rate.
90%
The best-built follow-up sequences reach response rates as high as ninety percent, built as seven short messages sent over seven days. Ours follows that same shape.
Three emails queued and spaced out. Nobody had to remember.
Ray Mendoza answered the second email.
Handed to you. The Day 9 email will not send.
Sitting dead for six days. Booked without a phone call.
What starts the sequence?
Sending the quote. When the estimate goes out, the sequence attaches to that specific quote and starts counting from that day.
It isn't a newsletter and it isn't a list. One quote, one sequence, one person. Someone who gets two quotes from you for two different jobs is in two separate sequences that don't know about each other, because they are two separate decisions.
What your customer actually receives
Short, plain, and from you, not from a marketing department.
Hi Ray, checking on the water heater quote I sent Tuesday. Any questions on it, or is the timing not right yet? Happy to hold the price either way.
It names the specific job
Naming the water heater quote is what keeps this from reading as a blast to everyone who ever got an estimate.
It offers an easy way to say not yet
"The timing isn't right yet" is a real answer you can work with, and silence isn't.
It comes from your address
A reply lands in your inbox as a normal email, not a ticket inside someone else's system.
What is the actual schedule?
Three messages spread over about two weeks, then it ends.
Roughly: a short check two days out, a second around day six that gives them a reason to answer, and a last one near day twelve that closes the loop and makes it easy to say no. The exact spacing is set per trade during setup, because a drain clog decision and a roof replacement decision run on different clocks.
There is no fourth message. A sequence that keeps going past two weeks stops being follow-up and starts being the reason people mark you as spam.
Does this run before my texting is registered?
Yes. This is the one part of the system that works fully on day one.
Carrier registration for business texting is outside our control and gates the text-based tools. Email has no such gate. Follow-up runs from launch, which is why it is usually the first thing that produces a booked job on a new build.
Once registration clears, a text goes out on the second touch as well, and it lifts replies noticeably.
What do owners ask before turning this on?
Straight answers, in the order people actually ask them.
What if they reply?
The sequence stops the moment they reply, and nothing queued behind it sends. This is the single most important behavior on this page.
What if they reply once and then go quiet again?
That quote is yours for good. The automation is done with it once a human answers and doesn't restart if they go quiet again.
What if they book without replying?
Booking closes the quote, and the sequence stops right along with it.
What if they say no?
It stops on a good note. A clean no is worth more than a maybe you end up chasing for a month.
What if the email bounces?
Your ability to reach everyone else stays protected. A bounce stops sending to that dead address rather than retrying it repeatedly, which is what keeps the rest of your list reachable.
What if they unsubscribe?
They stay a customer either way. Unsubscribing is honored permanently for that address; they just stop getting sequences.
Does it write the quote?
No. Pricing is yours to set. This only handles what happens after the quote is sent.
Does it negotiate with the customer?
No. It asks a question, and you are the one who answers it and takes it from there.
Does it run forever?
No. Three messages, about two weeks, and it is done. Nothing drags on past that.
Does it touch anyone who didn't get a quote?
No. The trigger is a quote you sent, so nobody else is in it. Reaching people whose quote went cold months ago is lead reactivation.
Does it replace a phone call?
No. On a large job, call. This just catches the ones you would never have gotten around to calling.
Will this make me look desperate?
No. Two follow-ups over two weeks is what a professional does. What actually reads badly is sending a quote and never mentioning it again, which tells someone the job didn't matter much to you either.
How many quotes did you send last month that nobody ever answered?
The free teardown looks at your site, your form, your Google profile, and how an after hours call gets handled, then walks the path a quote takes from sent to signed. It runs on public information, nothing is requested from you, and it is delivered on a call.